Planet Beach Contempo Spa Expands in Mexico, Peru, Colombia, Chile

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Posted February 20, 2012

Miami franchisee Jeannette Aguilar is ready to take Contempo Spa concept to Latin America

Planet Beach is expanding its revolutionary Contempo Spa service into Mexico, Chile, Peru and Colombia thanks to an enthusiastic Miami businesswoman who is eager to bring cost-effective pampering to customers throughout Latin America.

Jeannette Aguilar, a current franchise for Planet Beach Contempo Spa in South Florida, plans to open up to 100 international locations.

Her empire started with a coupon.

Before starting her initial Planet Beach franchises in South Florida, the University of Miami graduate was an executive in the telecommunications and finance industries.

“As an executive, I used to always try to make time to arrange myself to look nice, so I would go to the gym, but I was also looking for a way to get as many massages as I wanted without hurting my budget,” Aguilar says.

She got her answer when a Planet Beach coupon arrived in her mailbox.

“When I went there, they said that for a single price I could get a package of services,” says Aguilar. “I tried the project and I loved it, and then I just started thinking of the needs of women, executives and others.”

She was impressed by the advanced automated spa therapies and thrilled about the business model. Planet Beach functions a lot like a gym membership — members pay one monthly fee in order to gain full access to all the spa services they desire. Need three massages a week? That’s fine. It won’t cost extra.

She sees a ton of potential in Latin America.

Janet Aguilar

For executives who may have lost their jobs during the economic downturn, Planet Beach represents an opportunity to start a business that provides steady revenue, has a fairly low start-up cost and has lower labor costs than most spas.

“Planet Beach is an opportunity for displaced executives to make a new way of living while getting to help people.”

Aguilar is developing expansion plans tailored to each country. “We will have them in the capitals and in different neighborhoods, but we are just beginning the process of identifying the best locations,” she says.

For customers, Planet Beach is a bargain.

“In Latin America, people understand the importance of their health and eating habits,” Aguilar says. “It will be a new concept in Latin America. There are always spas that provide services on a per-session basis, but they are out of the budget for many people in Latin America. It’s going to be a blast.”

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