For the benefit of our customers and the communities we serve, we will remain dedicated to the continued success of each Planet Beach franchise. Our franchise locations will provide superior customer service in an inspiring, alternative atmosphere.


Portrait of Stephen Smith

Health club and gym owner Stephen Smith was looking for a way to diversify his business and decided to add a tanning salon to his portfolio. In 1995, he found a location that was built out to be a tanning salon but never opened in uptown New Orleans. He signed a lease for this location and named it Electric Beach with a plan to franchise eventually. This was a natural tie-in with his gym business. He had been in the health club industry for many years and understood the value of helping people to look and feel good.

In 1996, Smith decided to franchise his tanning business. A name change was in order. However, since funds were tight, he recognized the opportunity to keep some of the existing signage. He could only change one of the words on the sign outside. “Beach” stayed, and he replaced “Electric” with “Planet” to represent the desire to escape to the beach and have an “otherworldly” and relaxing experience.

On April 1, 1996, the Planet Beach franchise program was born. The first Planet Beach franchise — and the locations that followed — led to great success and many innovations in the spa industry. Today, there are over 200 franchise units globally. The company is still based in New Orleans and the original Uptown location is still open and thriving after 20 years.

Photo of a Planet Beach Lobby

In 2005, Smith had a self-described moment of inspiration:
Why not expand Planet Beach into a full service automated spa and make spa services affordable to the average citizen? His idea tapped into a real need in the marketplace.

“I saw that we could provide the same results of a traditional spa in less time and a whole lot less money,” Smith says. “Our industry was changing, demand for UV tanning was diminishing, and demand for day spa services and spray tanning was increasing. It became very clear to me that we needed to reposition our brand to increase success of the franchise and to better serve our customers. We created a new business model with the Planet Beach automated spa concept.”

Planet Beach is an innovative and energetic company that continues to evolve to meet the needs of our customers. Our goal is to be an international one-stop shop to help our customers look good and feel good. Experience the finest spray & spa treatments and superior customer service that has made Planet Beach the world’s largest, and fastest-growing automated spa franchise.


At the push of a button, our members will enjoy a private spa experience for a reasonable cost and in far less time than a traditional day spa.