The Planet Beach Blog

Kick the “Ash” Out of Cancer

Community, In the Community

Posted June 10, 2018

Planet Beach & HOTWORX Franchising are proud to join the program, Kick the “Ash” Out of Cancer. Last year, Founder & CEO, Stephen P. Smith, graciously donated an infrared sauna to the firefighters of Haltom City, Texas.  Due to the efforts of the HOTWORX Studio Franchisees Chaise and Shanee’ Hudson, the unit was donated and dedicated to Fire Chief Perry Bynum and the firefighters of the Haltom Fire Station #1.

HOTWORX was presented with an incredible plaque and ceremonial firefighters axe at the donation event as shown in the photo below.  Part of the plaque read: “Haltom City Fire/Rescue and HOTWORX Teaming up to kick the “Ash” out of Cancer!” Preparations are now being made for the installation of the second sauna at Haltom City Fire Station #2. This installation is slated to take place on 9-11-2018, 17 years following the coordinated terrorist attacks on American soil that cost the lives of nearly 3,000 innocent people.

Stephen P. Smith, HOTWORX franchisees Chaise & Shanee’ Hudson, and Fire Chief Perry Bynum

As a result of the first sauna being donated to the Haltom Fire-Rescue station, a new program was created to donate at least one HOTWORX Sauna per year to a fire station that has been nominated by a Franchisee within the HOTWORX or Planet Beach Franchise Community.  Nominations are now being accepted through June 30th, 2018, and the lucky recipient will be announced and recognized during the company’s 2018 annual Convention.

Firefighters battle against untold numbers of toxins as they perform their duty in selfless service to our communities.  When battling fires, cancer-causing toxins are absorbed by firefighters through their skin and should be removed through detox as soon as possible.  “68 percent of firefighters develop cancer, compared with 22 percent in the general population.” https://www.usatoday.com/story/news/2017/05/16/greenfield-firefighters-get-sauna-sweat-out-toxins-fires/322414001/

We want to thank all firefighters for their bravery and service that they demonstrate daily within their communities. In the future, we look forward to helping as many firefighters as possible in their constant battle against cancer-causing toxins.  Let’s kick the “Ash” out of cancer together!


Written By: Jodie Mateu, VP of Special Events & Productivity

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