Meet our 2012 Cover Model Winner, Jodie Giles!

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Posted February 2, 2012

Meet our 2012 Top Planet Beach Cover Model, Jodie Giles!


Planet Beach is celebrating another successful Cover Model Competition.

The Planet Beach Cover Model Competition recently held it’s 9th annual competition which provides unique opportunities for women who exhibit an entrepreneurial spirit, passion for personal self-improvement and an interest in the health and wellness industry that love the Planet Beach brand.

Women from across the globe are given the opportunity to work alongside the Planet Beach® corporate team on promotions and marketing projects, become the face for one of our quarterly marketing campaigns as well as compete for the title of the Top Planet Beach® Cover Model.

The top 5 chosen cover models come from around the world and successfully competed in earlier competitions.  Each of the cover models chosen win the opportunity to represent a specific campaign to represent our products and services. Promotional materials have been created for each campaign that will be featured throughout the world.

As part of the Planet Beach convention in New Orleans, Planet Beach hosted the five models on January 27th, where they were presented throughout the convention and in a runway stage show and a fabulous fashion show. The video footage of this event will also be part of a one-hour television show entitled, “Become the Cover Model of Planet Beach.” The five models will be seen in advertisements, video and website segments and in all the Planet Beach promotional campaigns for 2012.

Past Planet Beach International Cover Model television shows have been well received from coast to coast. The last show did reach markets that represent 61.9% of US households, which is equivalent to over 70 million homes and we are still seeing markets air the show multiple times because of such high numbers in viewership!

Caroline Bernier, Planet Beach Cover Model Global Operations Director/TV producer, was quoted as saying “It was a privilege to work along these 5 young ladies during the Cover Model Fashion Exhibition! The event was a fabulous showcase of their beauty and personality as they shined throughout the week!  Congratulations to Jodie Giles, our Cover Model of the year!”

Jodie competed with Planet Beach’s cover models, 5 beautiful ladies from all over North America. “Jodie is a perfect fit to help us continue to take Planet Beach Contempo Spas to the next level,” said Steve Smith, Planet Beach CEO. “She is not only an outstanding and ambitious young woman that has successfully competed in past competitions and also ideally represents the face of our brand. She is a perfect representation of our core customers.”

Jodie, as well as the four other ladies, looked absolutely amazing. The ladies worked the run-way sporting each others’ prospective campaign looks! As the night grew closer and closer to the final winner, the crowd cheered and then Jodie was crowned the Planet Beach cover model for 2012. Jodie was stunned! The event was a blast and the girls had a lot of fun doing what they do best: Look and feel great with Planet Beach!

Each Cover Model Received:

  • A $10,000 Cash & Travel Prize Package!
  • A one year membership at a Planet Beach Contempo Spa (Valued at $1,200)
  • A Cover Model Plaque & Award

Jodie ALSO received:

  • A waived franchise fee (Valued at $30,000) to open her very own Planet Beach
  • The honor of being the FACE and cover of our upcoming  E-Catalog


About Jodie:
Jodie was born and raised only minutes from the beautiful beaches of Gulf Shores, Alabama. Being on the beach and in the water is where she spends most of her time. She enjoys water sports such as surfing, knee-boarding, wake-boarding and tubing. Although she received a scholarship to play soccer in college, she was forced to turn it down due to an injury she had received her senior year. Without team sports, she needed other activities to keep her motivated to maintain an active lifestyle. She then began competing in pageants. This opened up a whole new avenue, which led her to where she is today. Throughout her college career, she earned many titles and began working as a full-time freelance promotional model. This career path led her to Planet Beach. She began utilizing the products and services of her local Planet Beach Contempo Spa in Foley, Alabama where she discovered the opportunity to be the Planet Beach spokes model. She competed and won the title as Miss Planet Beach Mandeville, Louisiana in 2009 and represented Mandeville in the Miss Planet Beach International Final in Reno, Nevada where more than 50 girls were competing for the same opportunity. Although she didn’t take home the title, this brought about more motivation and determination than ever. Upon graduating from the University of Alabama in December of 2010, she set her sites on gold. In 2011, she traveled across the country to compete at the preliminary level and in Lake Ozark, Missouri; Jodie was chosen to represent Planet Beach as a Cover Model in 2012. Then on Friday 27th, 2012 Jodie was chosen as the Planet Beach cover model winner in New Orleans, LA. Hard work and determination can take you anywhere you want to go. Dream big and never give up!

Tell us about your experience at the 2012 Planet Beach Cover Model Competition, as well as your plans with being the face of Planet Beach!

Thank you so much! I am so honored to be blessed with this opportunity to represent such an amazing company. I have been a member, and a huge fan, of Planet Beach since 2007 so being chosen as the face to represent the brand really is a dream come true. The feeling that came over me when my name was announced as the new Cover Model for Planet Beach was a feeling too surreal to describe. I am still in shock. Since 2009 I have sought after the title of Miss Planet Beach and to have finally achieved my goal brought so many feelings and emotions, that I couldn’t help but cry! This next year is going to be a year that I will remember and cherish for the rest of my life. I look forward to promoting the Planet Beach brand, along with their products and services, because I believe in what Planet Beach represents. Throughout this year, you may find me at numerous promotional events throughout the country, including new franchise grand openings and Planet Beach exhibits to speak with customers on all the benefits of visiting a Planet Beach Contempo Spa. The biggest part of what I plan to do in order to promote Planet Beach is to open a new franchise of my own! This will enable me to share my love for the company with others and help them to always look and feel their best, just as Planet Beach helps me to do!

For information on our 2012 Cover Models Please Click Here

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