Marketing Tips for Memorial DayHolidays
The last Monday of May is Memorial Day. The day when all US people honor those who sacrificed their lives for the country.
Gradually, the holiday also turned into the celebration of early summer. So, for businesses, this is another opportunity to draw clients’ attention. But due to the solemnity of the occasion, an appropriate marketing strategy is essential for successful promotions and benefits.
Giveaways. Memorial Day is a reverent Holiday. Military personnel and veterans are given presents and honors. These can be free drinks or meals, or some souvenirs. Depending on the product and service, the idea can be brilliantly realized. It wouldn’t be inappropriate to add promotions to the gifts. For example, “All military personnel and veterans receive a free spa service at Planet Beach during the month of May in honor of Memorial Day” and with it is a discount card for the next purchase. Or, ask the customers to post a photo with the gift or check-in on social media!
Social Media. Using #memorialday hashtag on Twitter, Facebook and Instagram might seem like a good idea. It’s a low-cost way to spread promos, invitations, and updates of approaching events. However, one must be very careful using it. People may be looking for information about the actual holiday, and some promos could appear inappropriate or offensive. Instead create your own hashtag for your business’s Memorial Day event or promotion. #MemorialDayAtPlanetBeach or #MemorialDayGiveaway
Decorations. On Memorial Day, naturally the decoration theme is defined by the patriotic colors of red, white and blue. But the approach can be creative. Besides flags and balloons, a business might change its logo for the holiday to match the theme. Company staff should also wear appropriate attire!
Outdoor Activities. One of the traditions of the holiday is outdoor activities. It’s a time for picnics and barbecues. And this is an exclusive occasion to spread business promos. Businesses support a celebration, and the logo is everywhere, from team uniform to napkins. Companies cooperate for food-truck festivals, which are very popular. The festival can include contests. Darts, corn hole, and balloon-blowing games are only a few ideas. A product sample or loyalty card are subtle advertising prizes.
Memorial Day weekend is saturated with summer’s beginning. Outdoor fun is the mainstay of the holiday. It happens to be pricey, so cooperating with other companies for the holiday weekend is a win-win strategy. This shouldn’t be underestimated while contemplating your marketing program.
Check out your local Planet Beach spray & spa to see what they’re offering this weekend leading up to Memorial Day! We are wishing everyone a safe holiday & thank all who have served our country!
Written By: Paige Stuart, Planet Beach Brand Manager & Franchisee