Why the Customer Reigns Supreme!


Posted December 30, 2019

When conducting interviews, I always look for a candidate with a positive and upbeat attitude. A person can undergo training to learn a skill, however a sparkling personality is an attribute that someone just naturally possesses. Is the person outgoing, positive and emotionally aware? Do they make immediate eye contact, have a firm handshake and a warm disposition? These things are critical when hiring someone that works with the public. The positive attributes that they possess will filter down to the customer, so it’s important to ensure that this person has the qualities and characteristics that will create an exceptional customer experience.

According to new research conducted by HubSpot, customers have more control and a more prominent voice than ever before. The data suggests that customers have more control over the customer service process and command a larger voice in customer feedback. Here are a few of the metrics:

Customer loyalty is now tied to the experience that they receive.  In fact, one study showed that 86% of buyers are willing to pay more for a great customer experience.  Additionally, customers have created a united voice by sharing their experiences on social platforms and business directories such as Google & Yelp.  

Today’s consumers are savvy and will take the time to research the experience of others before making the commitment to purchase.  A positive customer experience should be at the core of all businesses and strictly enforced without exception.  Chick-fil-a does an exceptional job at making customer service a priority in their business practices and it’s no surprise that they were named America’s most beloved fast-food chain in the American Customer Satisfaction Index’s annual survey.  They make it their pleasure to serve you! 

Additionally, the Ritz-Carlton reigns supreme in the hospitality industry. They are known for putting guests first and creating an incredibly personalized experience.  They focus on building an emotional connection between the guests and the employees to create the best hotel stay possible. 

At Planet Beach, we strive to provide a superior customer experience in an inspiring alternative atmosphere.  Our members enjoy a private spa experience through automated Spa and UV services. It’s our mission to create a relaxing and pleasant environment the moment our members walk through the door. If you haven’t visited a location, stop in today to try a complimentary service.  To find a location nearest you, visit https://planetbeach.com/spa-locator

Written By: Jodie Mateu, VP of Special Events & Productivity, and Franchisee

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