VISION: 2018 Convention

VISION: 2018 Convention


Posted January 7, 2018

The planning process is well underway for the annual Planet Beach & HOTWORX Convention, which will be held at the beautiful Harrah’s Lake Tahoe, July 29th – August 1st, 2018.

In my quest to define the theme for the upcoming annual Planet Beach & HOTWORX Convention, I stumbled upon the single word, VISION.

Shimmering in myriad shades of blue and green, Lake Tahoe is nestled in the Sierra Nevada mountains that straddles the state line between California and Nevada. While the beautiful lake surrounded by breathtaking views of the mountains is quite the vision, the theme represents something more profound.

In life and in business, defining your vision creates a sense of purpose and direction for the future. With hard work, tenacity and strategic planning, any vision can become reality. Every successful outcome starts with a conceptual idea that is articulated into something that others can envision and help create. In other words, they make the invisible, visible.

A recent article published by the Huffington Post, defined the difference between a goal and a vision.

“A goal is a specific target to achieve something. It includes the strategies and tactics you use to move toward your vision. You should set and achieve goals only that promote and are in line with your vision.

Vision is your why. Vision gives something direction. It’s your desired future. Your vision includes what you believe in (your core values) and what you want in your future (what you want to be). It’s the powerful reason why you want to do something; your overarching purpose. Your vision is your passion and keeps you excited and motivated. It’s what inspires you to do whatever it is you want to do.”

The Planet Beach & HOTWORX concepts were created with the vision to help change the way the world rejuvenates, while creating more workouts in less time. The overall vision of our multi-brand company is to help people look great and feel amazing!

We are excited to continue to share this vision with our franchisees during our number one training and networking event this summer in Lake Tahoe.

We will strive to set goals that ensure the success of our franchise locations so that we can expand the VISION of Planet Beach & HOTWORX across the globe.

“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.” -Steve Jobs

Written By: Jodie Mateu, VP of Special Events & Productivity

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