The Importance of Training


Posted July 21, 2019

As the Brand Manager of Planet Beach spray & spa, I am always stressing the importance of training and development in the workplace, but training isn’t just important to a company, it’s vital.

Planet Beach Franchising Corporation offers its spa owners and staff continuous training and coaching. From our Online Planet Beach University and Virtual Franchisee School, to our ongoing one-on-one consulting calls, Planet Beach has all the tools necessary for a successful spray & spa location. With weekly newsletters & blog posts, Wednesday webinars, continuous company memos and announcements on ORION (Online Resource for Information & Operations Network), and the biggest training event of the year, our annual co-branded convention for both Planet Beach and HOTWORX franchises, we keep our locations constantly benefiting through their education!

So, what are some of the benefits of training to any company?

Improved employee performance – the employee who receives the necessary training is more able to perform in their job. The training will give the employee a greater understanding of their responsibilities within their role, and in turn build their confidence. This confidence will enhance their overall performance, and this can only benefit the company. Employees who are competent and on top of changing industry standards help your company hold a position as a leader and strong competitor within the industry.

Improved employee satisfaction and morale – the investment in training that a company makes shows employees that they are valued. The training creates a supportive workplace. Employees may gain access to training they wouldn’t have otherwise known about or sought out themselves. Employees who feel appreciated and challenged through training opportunities may feel more satisfaction toward their jobs.

Addressing weaknesses – Most employees will have some weaknesses in their workplace skills. A training program allows you to strengthen those skills that each employee needs to improve. A development program brings all employees to a higher level, so they all have similar skills and knowledge. This helps reduce any weak links within the company who rely heavily on others to complete basic work tasks. Providing the necessary training creates an overall knowledgeable staff with employees who can take over for one another as needed, work on teams or work independently without constant help and supervision from others.

Consistency – A robust training and development program ensures that employees have a consistent experience and background knowledge. The consistency is particularly relevant for the company’s basic policies and procedures. All employees need to be aware of the expectations within the company. Increased efficiencies in processes results in financial gain for the company.

Increased productivity and adherence to quality standards – Productivity usually increases when a company implements training courses. Increased efficiency in processes will ensure project success which in turn will improve the company turnover.

Increased innovation in new strategies and products – Ongoing training and upskilling of the workforce can encourage creativity. New ideas can be formed as a direct result of training and development.

Reduced employee turnover – staff are more likely to feel valued if they are invested in and therefore, less likely to change employers. Training and development are seen as an additional company benefit. Recruitment costs therefore go down due to staff retention.

Enhances company reputation and profile – Having a strong and successful training strategy helps to develop your employer brand and make your company a prime consideration for graduates and mid-career changes. Training also makes a company more attractive to potential new recruits who seek to improve their skills and the opportunities associated with those new skills.

At Planet Beach and HOTWORX Franchising we say, “Ignorance is not bliss!” Many companies do not invest the time and effort in their teams that it takes to provide each member with the education they require to be as successful as possible. Don’t make that mistake within your business! Knowledge is power!

Written By: Paige Stuart, Planet Beach Brand Manager

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