The Planet Beach Blog

Happy 22nd Birthday Planet Beach!


Posted April 1, 2018

In 1995, CEO and founder, Stephen P. Smith, opened the first Planet Beach location in New Orleans, Louisiana. Although the business began as a tanning salon, it evolved into a full service automated spa concept, offering an array of automated UV, sunless and spa services. In 1996, Planet Beach began to franchise and expand the concept across the globe with the quest to change the way the world rejuvenates! We are excited to celebrate Planet Beach’s 22nd Birthday on April 1st 2018!!! Although it’s our birthday, we are extending a gift to you. You can join during the month of April for only $22. Yes, you read that correctly, only $22 !!!   We welcome you to relax in one of our automated massages, tone up and detox in the HOTWORX, or simply add a little glow to your complexion with a UV or spray tanning service. Remember that if you are a first time guest, you’ll receive a complimentary session. To claim your free session, log on to

For the benefit of our customers and the communities we serve, we will remain dedicated to the continued success of each Planet Beach franchise. Our franchise locations will provide superior customer service in an inspiring, alternative atmosphere. We are so excited about reaching this milestone that we want you to partake in the festivities and join in on the celebration. 22 years and still going strong!! Happy Birthday, Planet Beach.

*Discounted Enrollment Offer valid only at participating Planet Beach spray & spa locations. Services and Products vary by location. Restrictions may apply. See spa for details.

Written By: Jodie Mateu, VP of Special Events & Productivity

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