The back to school transition will be far from normal this year! Students across the national have been out of school since March among the COVID-19 pandemic, and parents are bracing to find out if their children’s academic experience will be held virtually or in the classroom. Protecting the health and wellbeing of teachers, students and their families can weigh heavily on communities as final preparations are made for the upcoming fall semester.
During the back to school transition, it’s important to squeeze in the necessary time to relax, glow & renew with Planet Beach. Make Planet Beach your ultimate escape as you indulge in one of the many automated spa or UV therapy services. Soothe sore muscles, eliminate stress, release toxins, and increase circulation while relaxing in one of the automated massage services. At the push of a button, you’ll experience a luxury massage in a private room without the need of an attendant. According to the American Massage Therapy Association, spending 10-15 minutes in a massage chair can significantly lower blood pressure, oxygen consumption and cortisol levels.
Take advantage of Planet Beach’s end of summer savings by joining now and receiving the next month free. As we continue to wear masks, socially distance and endure temperature checks during this abnormal back to school transition, stop in to Planet Beach to destress and achieve your ultimately beauty and wellness goals.
Written By: Jodie Mateu, VP of Special Events & Productivity
Check out this week’s blog from Planet Beach spray & spa’s vendor partner, Sunless Inc.!
Ahhh, sunless tanning! Odds are, how you define it won’t be the same as the next person. Since we’ve done over 50+ million tans, we can give you the real meaning of sunless tanning and clear up the differences between spray tanning and self-tanning.
Sunless Tanning 101
Sunless tanning consists of spray tanning and self-tanning. Both are easy. It’s just a matter of which you prefer.
With spray tanning, a light mist is sprayed onto your body in a private, automated booth or with a technician’s hand-held sprayer. Spray tanning solutions range from clear to different bronzer tones. They can even include skincare benefits!
Self-tanning involves applying tanning products in the comfort of your own home. The range of self-tanning products includes sprays, lotions and mousse.
Spray Tanning: Booths vs. Handheld
The private, automated booth has nozzles that spray your entire body (front and back) with a tanning solution. Typically, you’ll strip down and jump in the booth in a tanning or beauty salon. But don’t worry, no one is watching. Booths provide voice-guided instructions on what to do and how to stand to achieve the best tan. With options, you can tan in a clear solution or with a bronzer.
With the handheld airbrush, the technician sprays the tanning solution on you. The technician will apply the tanning solution on your entire body and guide you on how to stand and where to place your arms, etc. You can strip down (which most people do) or leave your undergarments on – whatever makes you feel the most comfortable. The technician is also trained to be sensitive to your preferences. If you leave your undergarments on, make sure they are old and dark colored. For this tan, you can head over to a tanning or beauty salon, but you can also schedule an appointment for a technician to come to your house.
Spray Tanning vs. Self-Tanning
The biggest difference between spray tanning and self-tanning is that spray tanning relies on equipment and self-tanning involves products you can apply on your own at home.
You can use sprays that would emulate the light mist you’d get in a booth or with the handheld unit. Sunless tanning lotions can be compared to your typical lotions and moisturizers. Both sprays and lotions give a full-body, even tan. Lotion is great option for tanners who want more control over the depth of their tan. With lotion, you can easily apply less or more. It does take longer to apply the lotion vs. the spray. Spray is ideal for people who want a quick, easy and even full-body tan. However, there will be over-spray, so we recommend applying in the bathroom, or shower, where surfaces can easily be washed down. It’s best to apply sprays and lotions with an applicator mitt. If you don’t have this readily available, be sure to wash your hands immediately after applying.
Overall, sunless tanning makes you look good, and more importantly, feel good. Whether you spray tan or self-tan, you can get the perfect glow in a matter of minutes. It really comes down to what you have time for based on your lifestyle. Enjoy that sunless tan, no matter what way you get it.
Talk to one of our Spa Consultants about which is right for you and swing over to the nearest Planet Beach spray & spa to get your glow on now! https://planetbeach.com/spa-locator/.
Source: mystictan.com
Identifying your company’s target market is essential for developing effective marketing strategies that will resonate with the target consumer and ultimately drive them into your business. A target market is a set of consumers sharing similar interests or characteristics that your company hopes to serve. The target demographic for HOTWORX & Planet Beach Franchising has been identified as an employed 30-year old female, inherently nicknamed, Eileen.
HOTWORX & Planet Beach are both lifestyle brands, encompassing beauty, wellness and fitness and we strive to attract those that are aspiring to live a healthy lifestyle. Eileen represents the specific target audience that will be attracted to and ultimately commit to a lifestyle brand. Therefore, every marketing message is centered around the desires of Eileen, which was inspired by Jeff Bezos’ philosophy of always leaving an open seat at the executive round table for the customer, “the most important person in the room.” Eileen is and will always remain at the forefront of every marketing decision made within the company.
We are excited to announce that we will be hosting the “Eileen Show” during the upcoming Virtual HOTWORX & Planet Beach Convention within the coming weeks. The Eileen Show will feature a panel of 3 female HOTWORX members and 1 Planet Beach female member and will be moderated by Assistant Marketing Director, Carla Pesono. During the interview style panel, we will step into the world of Eileen to learn her passion, interests and goals. Truly understanding our target market and what makes them tick will allow us to tailor our marketing messages to attract more Eileens and keep them for life!
We welcome the following ladies to this year’s “Eileen Show”…
Cassie Kavanaugh
A little about me, I am in the Arizona Air National Guard, stationed at the 162 Morris Air National Guard Base in Tucson Arizona. I am an Aerospace Medical Technician and I manage Flight Medicine for the Medical Group. I have served 13 years in the Air Force and plan on staying in for 20. I am married, and my husband has also served in the ANG for almost 18 years now! We have three children, two girls and one boy. I enjoy tanning at planet beach, hiking and thrift shopping, a sale or a good deal makes me really happy! I recently graduated with a BS in Communication Studies from Northern Arizona University. I am passionate about mental health and women’s health and hope to eventually work in the field of educating and improving community health.
Serena Sanchez
My name is Serena and I’m 33 years old. I live in Logan Square but spend most of my time in Lincoln Park. I’m an Office Manager for a dental office with more than 10+ years of experience. I love to travel, skincare, haircare and working out. I LOVE going to HOTWORX and having options. Whether I want to de-stress with yoga or kick butt with Hot Bands or Hot Cycle!
Hillary Rogers
Hello! My name is Hillary Rogers! I will be 30 this year and am from Oxford, MS. My husband and I own a real estate investment/property management business together and have three young children ages 4, 2, and 8 months! To say life is busy would be a massive understatement— but even in the busiest of times, it’s important to make personal time to care for yourself! I was participating in a local hot yoga class daily, or attempting to. The class schedule didn’t always fit my schedule and it was very inconvenient some nights to leave my family at dinner time, etc. to attend an exercise class—but it was hot yoga and I craved the heat and the sweat during exercise to get all those toxins out! One day, nearly 3 months ago, a friend invited me to join her at HOTWORX. Having just renewed a 3-month membership at the yoga studio, I was hesitant but did it anyway. BEST. DECISION. EVER. Open 24 hours? Different workout sessions? Infrared heat (which has endless benefits by the way)— I. WAS. HOOKED. I immediately joined after my first session and have not missed a day yet. What’s more? I got my husband hooked too! So now it’s our “bonding time” in the busy life we have! You may be wondering what happened to the other place since I had just renewed my membership… I wouldn’t know, I haven’t been back!
Victoria Alvarado
Victoria Alvarado teaches music, dance, theatre and fitness in Bedford, New Hampshire. She began her teaching career in 2015 after studying Early Childhood Education, Theatre for Youth and Dance at The College of Charleston in South Carolina. Currently, she teaches ages ranging from infants-adults in subjects from preschool to piano. She is trained or certified in Kindermusik, Leap N Learn, The Vocal Pedagogy Professional Workshop at Boston Conservatory, The Broadway Teachers Workshop, The Broadway Teachers Dance Intensive and Zumba, Zumba Kids and Zumba Kids Jr. As a fitness instructor and an educator, training her students to live a healthy and well-rounded life is her driving passion.
Written By: Jodie Mateu, VP of Special Events & Productivity
Stress has a powerful effect on the appetite. But does eating reduce stress? Not a chance. What you’ve eaten during self-quarantine and sheltering in place during the COVID-19 pandemic can help you cope better or make your stress worse.
Research shows that stress alters overall food intake, resulting in either under- or overeating, which may be influenced by stressor severity. Chronic life stress seems to be associated with a greater preference for energy- and nutrient-dense foods, namely those that are high in sugar and fat. A Yale University study found that under threat, even insects like grasshoppers—which normally feed on protein such as grasses—switch to gorging on sugary goldenrod plants. The sugary foods provide fuel to quickly feed their amped-up bodies in cases of fight or flight. These insects, like humans, often feed stress instead of managing it.
Wonder, then, why we craved pizza, potato chips, and chocolate during the coronavirus quarantine? When we’re worried or frightened, we’re more likely to seek out sugars, fats, and carbs for a quick energy boost. These comfort foods act like a natural tranquilizer that calms us down in times of peril.
But what feels like a satisfying solution in the short term grows into a bigger problem in the long run. Comfort eating traps us in a hard-to-break eating cycle that adds to stress levels, resulting in serious health problems, such as heart disease, diabetes, and obesity, as well as emotional problems, such as depression and anxiety.
During stress, the brain acts as an internal slingshot, pumping a cocktail of stress hormones into our bloodstream. We stew in its cortisol and adrenaline juices. And glucose—natural body sugars that are released from the liver and muscles—spikes to give us energy, readying us for action.
Research shows that glucose must be replenished after a stressor has passed. So, the more glucose we release in reaction to stress, the hungrier we’ll be after the stressor. That jacks up our craving for sweets and fat to replace the much-needed cortisol. A large amount of cortisol makes us crave foods high in fat, sugar, and salt—a craving that results in stress eating. And boom! The fats and sugars we eat go straight to our bellies, storing fat, causing further damage to the body, and throwing us into a chicken-and-egg cycle.
It’s time to break that cycle!
Sweat out your stress in HOTWORX at Planet Beach! Planet Beach spray & spa locations offer an array of services and products that can aid in the weight loss process and reduce stress & anxiety including our patented sauna, HOTWORX! HOTWORX, the first ever fusion of infrared heat and isometrics, is a virtually instructed exercise program designed for users to experience the many benefits of infrared absorption, while completing a 30-minute workout session. As the original Authorized HOTWORX Location, Planet Beach is proud to offer its members the opportunity to achieve their fitness goals!
HOTWORX can help improve strength, cardio, flexibility, circulation, immunity, while also burning fat, decreasing workout recovery time, increasing metabolism, and much more! As the infrared heat penetrates your body causing you to sweat, the isometric postures further accelerate detoxification by physically removing the toxins from your organs through muscle contraction. The results our users achieve make HOTWORX one of the most efficient 30-minute workout programs in the fitness and beauty industry today.
Find a Planet Beach location near you by clicking HERE and come sweat out your stress and burn off that “Quarantine 15!”
Written By: Paige Stuart, Planet Beach Brand Manager & Franchisee
Danette May, America’s Leading Healthy Lifestyle Expert, is the founder of Mindful Health, which includes three unique brands including Fit Rise, Earth Echo Foods, and the Danette May brand. She’s a world renowned motivational speaker, #1 best-selling author of The Rise and seven health and women’s empowerment books. She is a former celebrity fitness trainer, wife, and mother, and has shared her unique, inspiring message on national TV, including Access Hollywood, Hallmark Home & Family, CBS, and many others. In addition to being named #16 on Women’s Fitness’ list of fitness & health leaders for 2018, she has recently been featured in the culture-shifting documentary, WeRiseUP, alongside His Holiness the Dalai Lama, Tony Robbins, Alanis Morissette, Richard Brandson, and others.
Over the past few years, Danette has created a worldwide movement with helping people wake up to their genius and allowing them to step into radical self love to live out their life’s purpose.
Between her unique transformation programs and her raw cacao superfood blend, Cacao Bliss, she’s generated well over 1.5 million paying customers. With a social media reach of nearly 400 million views and millions of social media followers reaching practically every corner of the Earth.
By focusing on unique, innovative programs that focus on healing and transformation, her growth has been explosive. Over the past 3 years her company has grown by 5,463%, landing her the #48 spot on the Inc. 500 list of fastest growing companies in the United States.
Written By: Jodie Mateu, VP of Special Events & Productivity
This week Planet Beach will celebrate our very own holiday, National Sunless Day! We are all very excited to share this holiday with you and tell you all about our “Day of Spray” this Thursday, June 25th!
A spray tan from Planet Beach spray & spa takes just one trip, only a few minutes of your time, and the color lasts 5-7 days, with NO damage to your skin! Our sunless spray tans are applied by a machine or airbrush consultant directly to your skin and your color develops over the next day, leaving you beautifully bronzed with no health risks involved.
Every Planet Beach location features a sunless service, as well as an array of products to help prepare your skin and prolong the life of your spray tan! Not to mention, all of our Spa Consultants are experts at mixing the perfect color to give you the right tan for your skin tone. Whether it’s adding a cosmetic bronzer for an instant color boost, a scent to enhance your experience, or an accelerator to help your tan develop faster, your Spa Consultant is there to help you look and feel your very best!
We are so passionate about our sunless services and products that we decided they needed a day of recognition for the way they make us look and feel our best! Now, I know what you’re probably thinking: “How do we celebrate National Sunless Day?” Find the nearest Planet Beach spray & spa to you HERE and book your appointment now, so that you can take advantage of the National Sunless Day specials on spray tan services and at home products that help you maintain that gorgeous glow!
Our main goal is to spread the word- SUNLESS IS THE WAY TO GLOW!
Whether you’re a seasoned spray tanner, a DIY at home sunless user, a spray tan newbie, or already one of our beloved members, you don’t want to miss the National Sunless Day celebrations going on at your local Planet Beach! Stop in and get your glow on!
Written By: Paige Stuart, Planet Beach Brand Manager & Franchisee
Mandi Dana is a Master Coach & Business Results Trainer for the Tony Robbins Organization.
Mandi has assisted hundreds of individuals and businesses in achieving their outcomes, transforming their cultures & reaching their next level of success.
As a born entrepreneur, the former owner of multiple businesses and an experienced trainer, she has a clear understanding of what it takes to lead & grow an organization & what stands in the way of success.
Being a growth-mindset individual, Mandi spends much of her personal time educating & improving her skills through courses, books, events and training.
Written By: Jodie Mateu, VP of Special Events & Productivity
Check out this week’s blog from Planet Beach spray & spa’s vendor partner, Sunless Inc.!
Everyone is eager to keep that summer glow no matter the time of year. Fortunately, you can achieve the right look with spray tans.
How does spray tanning work? We have your answer. It depends on whether you jump in an automated booth or prefer to be sprayed by a technician with a hand-held unit.
Spray tanning or self-tanning products have Dihydroxyacetone (DHA), an ingredient that interacts with your skin to give you the perfect tan that you desire. Mystic Tan spray tanning and self-tanning products work best because they combine DHA and Erythrulose. This combination allows the tan to last longer.
For a tan that looks flawless, keep these tips in mind before and after each spray tan:
Spray Tanning Prep
If you want a streak-free and even tan, take necessary steps to get that perfect look:
• If you’re going to shave, do so at least 12 hours before you tan
• If you wax, do that before you tan as well
• Exfoliate and rub-off excess, dead skin cells for an even tan
• Avoid lotion right before you tan because lotions can act as barriers and cause an uneven result.
• Remove makeup
• Shave, wax and exfoliate well before spray tanning.
Spray Tanning Post Care
Once you’re done, you need to give the tan time to develop for spray tanning to work well. Rule #1 – avoid getting wet for 4-6 hours, whether working out or showering. Don’t even think about jumping into a pool or going out in a monsoon. Timing is the key to ensure that the tan isn’t streaky or uneven as it develops.
Once you’ve given your tan enough time to set in, rinse in warm water. Do not scrub or use super-hot water. After your shower, don’t forget to moisturize. It’s important to keep your skin hydrated to make your tan last longer and fade evenly.
Learn how spray tanning works and how to get the best sunless tan.
Your spray tan should last about 5-7 days if it’s taken care of properly. As you can see, it’s simple and fast, whether you’re spray tanning in a booth or prefer the airbrushing route with a handheld technician. It’s hard to mess up, takes no time and leaves you feeling your absolute best.
Regardless of your preference Planet Beach spray & spa has got you covered! Visit the nearest Planet Beach spray & spa near you and get your glow on now! https://planetbeach.com/
Source: mystictan.com
Amidst the Coronavirus pandemic and the effort to follow social distancing guidelines, many companies have shifted to remote working environments and virtual conferences to bring attendees together. HOTWORX & Planet Beach Franchising will be hosting their virtual Convention July 23-25 of 2020. The KNOWLEDGE themed Convention will feature expert panels, vendor presentations, keynote speakers, as well as the exciting at home virtual workout session and virtual instructor competition. Additionally, attendees will step into the virtual expo hall and access vendor videos, presentations and marketing collateral and interact with vendors virtually at their designated booths. All of this through a robust virtual hosting platform that will allow for attendees to join together from across the globe to partake in the company’s number one training and networking event of the year.
Michael Seid, co-author of Franchising for Dummies & Franchise Management for Dummies will be the featured Keynote Speaker at this year’s Virtual Convention.
Michael Seid
Michael Seid is the founder and Managing Director of MSA Worldwide (“MSA”) a global franchise advisory firm. During his career he has been a senior operations officer, financial executive, consultant or accountant for companies within the franchise, retail, restaurant, hospitality, healthcare, education and service industries. Michael is also on the faculty of The Ohio State University’s Fisher College of Business where he teaches a graduate school course on commercial and social franchising.
A frequent speaker and author, Michael wrote, with Dave Thomas, the founder of Wendy’s International, Franchising for Dummies and his most recent book Franchise Management was co-authored by Joyce Mazero, a well-known franchise lawyer in Dallas, Texas. Michael has served on the board and executive committee of the International Franchise Association and was the chairperson for the IFA’s professional’s organization, the Supplier Forum.
Michael is also a social franchisor and is a member of the Board of Directors and Executive Committee of CFWshops and One-Family Health, social franchisor established to provide clinical services and essential medicines in the peri-urban areas of Sub Saharan Africa. To date CFWshops and One Family Health have served over 6,000,000 patients through a franchised network of over 170 independently owned clinics. He is chairman emeritus of the IFA’s social sector franchising task force and serves as a board member of The Ohio State Universities Global Water Initiative.
Written By: Jodie Mateu, VP of Special Events & Productivity
Check out this week’s blog from Planet Beach spray & spa’s vendor partner, Sunless Inc.!
Think every self-tanner is one-size-fits-all? Think again.
Self-tanning has evolved, and the changes include a range of products and colors. Lotions, sprays, bronzers, and more! It’s exciting—and a bit overwhelming. So, Planet Beach & Mystic have broken it down with this step-by-step guide to picking the right self-tan color for you.
No matter the event, season or skin tone, there’s a self-tanning product made to deliver.
Instant or Gradual?
Are you planning ahead for a big event next weekend, or do you need an instant glow for your date tomorrow night? Self-tanners can help either way.
Use an instant self-tanner for a tan with immediate color, reaching peak color 24 hours later. You can apply and be out the door in a matter of minutes.
If you prefer to build color gradually and control the depth of your tan, choose a gradual tanning product like Mystic Tan Gradual Tan Lotion. When used daily, it will slowly tan your skin, reaching max color in about one week.
Keep your timing and preferred shade in mind when prepping for your big event or that girl’s trip. To speed tan depth, apply twice daily—in the morning and evening. For a more subtle glow, apply every-other day.
Bronzer or No Bronzer?
Want faster than fast with self-tan colors? Sometimes even a few hours is too long to wait. In this case, make sure you choose a self-tanner with a bronzer, and apply the same day you need that pop of color.
Bronzer is a temporary cosmetic color, much like make-up foundation. It gives you immediate color while your extended tan develops underneath. The bronzer will wash off the next time you shower, leaving behind the extended tan.
Lotion or Spray?
Self-tanning products come in a variety of application options. Whether you choose lotion or a self-tan spray, Mystic Tan delivers the same deep, lasting color you crave. Application depends on your personal preference.
The Self-Tan Spray with Bronzer provides a quick, easy, full-body tan. We recommend applying in the bathroom or shower, where surfaces can be easily wiped down afterward.
Lotion, like our Self-Tan Lotion with Bronzer, can be applied anywhere, with no overspray. Either way, consider using a Self-Tanning Applicator Mitt for even application and streak-free results.
Want a Boost?
For color that develops even faster and deeper, try the Mystic Tan Booster. It hydrates skin and balances pH levels, which accelerates color development, deepens color intensity, prevents streaks and actively counters orange undertones. You win all around.
Pair it with any Mystic Tan self-tanning product for the deepest, most even color.
A Perfect Tan, Custom-Made for You
Don’t settle for unnatural-looking color. In the summer and all year round, find the self-tanning products that are right for your skin tone and lifestyle.
And remember: Not all sunless self-tanners are created equal. Choose a solution that offers a variety of shades and products, made with premium ingredients, and backed by millions of beautiful sunless tans.
Talk to one of our Spa Consultants about which Self-Tanner is right for you and swing over to the nearest Planet Beach spray & spa to grab yours now! https://planetbeach.com/spa-locator/.
Source: mystictan.com
As most states enter phase 1 reopening following the COVID-19 pandemic, Planet Beach will once again open their doors to welcome back members on a limited basis. With Americans barred from restaurants, gyms, clothing stores and beauty salons for nearly two months, it’s time to transition out of quarantine and return to a life of normalcy with caution. With Memorial Day weekend approaching, there is no better time to Take Back your Spa Time!
Memorial Day is an American holiday, observed on the last Monday of May, honoring the men and women who have died while serving in the U.S. military. As Americans pay tribute to those that have paid the ultimate sacrifice, they will also be flocking to beaches as the stay at home mandates lift and beaches begin to slowly reopen throughout the country.
In preparation for the upcoming holiday, visit your local Planet Beach, which serves as a one stop shop for all your beauty and wellness needs. At the touch of a button, you’ll experience treatments in a private setting for a fraction of the time and cost compared to a traditional day spa. Due to the automation of the services, members may enjoy a hands-free massage, spray tan, infrared sauna workout, liquid vitamin steam bath or red light therapy session without the need of an attendant. Social distancing will come with ease as members take back their spa time in one of the many automated services.
Therefore, as you transition back into a life of normal beauty routines such as revisiting your gyms, hair and nail salons, Take Back Your Spa Time by visiting a Planet Beach near you.
Written By: Jodie Mateu, VP of Special Events & Productivity