The Planet Beach International Cover Model Search
2012 Cover Model Competition
A UNIQUE ONLINE MODEL SEARCH is being launched. The Planet Beach® International Cover Model Search is an annual search that provides unique opportunities for women (ages 18 and up) exhibiting an entrepreneurial spirit, passion for personal self-improvement and an interest in the beauty and wellness industry.
Women from across the globe will be given the opportunity to work alongside the Planet Beach® corporate team on various promotions and marketing projects. They have the opportunity to become the face of one of our five marketing campaigns for 2013, as well as compete for the title of Planet Beach® International Cover Model of The Year!
Ultimately, Planet Beach is looking for five young ladies to become “COVER MODELS” for our 2013 marketing campaigns. An extensive global search will be organized through casting calls in order to find and select these five models to represent the Planet Beach brand in its annual advertising and social media program for the upcoming year. The models will participate in a fabulous photo and video shoot in Miami in the fall of 2012.
The five chosen Cover Models will be categorized into three age groups:
2 Models = 18-27
2 Models = 28-32
1 Model = 33-37
Of these five models that will be selected, four of them will each represent a specific season to showcase our products and services, while the fifth will be the model for the glow campaign that will last the entire year. Promotional materials will be created for each campaign that will be featured throughout the world! Check out what the 2012 cover models have done at Planet Beach for this year. This could be you!
Competition Phases
Phase 1: Casting Calls
Phase 2: Online Competition
Phase 3: Top 5 Selection and Photo/Video Shoot
Phase 4: Cover Model of the Year 2013 Selection in Las Vegas, NV
Casting Calls: Phase 1
All the competitions and casting calls will be held in select host venues during the spring and summer of 2012 with the completion of all preliminary searches by September 3rd, 2012. For a list of events, click here for more information, email caroline.bernier@planetbeach.
Online Competition: Phase 2
Winners of each casting call or competition will be invited to upload their photos, bios and videos on Planet Beach’s exclusive voting portal!
This unique online Cover Model Search will be conducted by live casting calls globally and 100 of the top models chosen will be eligible to to register online and possibly become one of our future 2013 Cover Models. Each chosen model will be required to join Planet Beach’s pbCrew and unlock an exclusive voting portal located under “Cover Models.”
All cover models are asked to submit 4 lifestyle images, a Youtube video introducing themselves, discussing why they love Planet Beach, how they would be the best representative, their favorite service and why, and their favorite product and why. The models will also need to complete the Bio section so Planet Beach can get to know them a little better. Join www.pbcrewnetwork.com to unlock the exclusive voting portal.
How This All Works:
ONLY 100 winners from casting calls will be eligible to compete on line for the 5 spots to become Cover Models for Planet Beach or to win the “People’s Choice Award.”
ALL COVER MODELS will create a profile through our online voting system immediately following your Casting Call selection.
Win $1,000 for Peoples’ Choice, Best Video or the Fitness Model Award!
Peoples’ Choice, Best Video and Fitness Model competitions will begin online on September 8th, and will end September 30th. Winners of each competition will be announced the following day, Monday, October 1st. Additional instructions will be provided on the Model Login page of the exclusive voting portal.
WIN $1,000 with the Peoples’ Choice Award - All friends, family, co-workers and Facebook friends of one of the 100 online casting winners will be encouraged to register through pbCrew to cast their vote for their favorite model. In addition to the cash prize of $1,000.00, the Peoples’ Choice winner will also be featured on the cover model section of the Planet Beach website for the duration of 1 year.
WIN $1,000 with the Best Video Award - Planet Beach will determine the winner by the completion of the 4 video requirements, accuracy of descriptions and overall presentation. In addition to the $1,000 cash award, the Best Video winner will also be featured on Planet Beach’s social media marketing platforms and have a featured video on Planet Beach’s Youtube channel. Video requirements include an introduction (tell us about yourself), tell us why you love Planet Beach, how you would be the best representative, your favorite Planet Beach service and why, and your favorite Planet Beach product and why.
WIN $1,000 with the Fitness Model Award (Sponsored by GymMatrix) - GymMatrix is generously offering $1,000 to the model who’s photos and video best represents a healthy lifestyle and a strong passion for fitness.
Top 5 Selection and Photo/Video Shoot: Phase 3
Planet Beach’s Executive judging panel will select the top 5 Cover models who will travel to Las Vegas, NV in 2013 to compete for the Planet Beach Cover Model of the Year, which will be held in conjunction with the Planet Beach International Franchise Convention.
The International Cover Model Competition will be filmed for a one hour syndicated television broadcast and aired in over 70 million US Households.
From the International Cover Model Competition online, five models will be selected to attend a first class photo and video shoot for the 2013 Planet Beach Marketing campaign.
Each of the top 5 Cover Models will win a cash prize package worth over $10,000, a 1-year spa membership, travel to exotic locations, become the stars of our 2013 TV show, attend a photo shoot and be the face for one of Planet Beach’s 2013 Advertising Campaigns.
Cover Model of the Year 2013 Selection in Las Vegas: Phase 4
The Cover Model finals will be held in conjunction with the Planet Beach International Franchise Awards Banquet in Las Vegas. The Cover Model of the Year will be chosen at that time. In addition to her $10,000 prize package, she will also be awarded a license to open her own Planet Beach Franchise valued at $39,950 and will grace the cover of the 2013 Planet Beach E-Catalog.
For additional information on how you can participate, please contact our executive director, Caroline Bernier, at caroline.bernier@planetbeach.
For more information on current competitions and events, click here!
Are You a Night Club Owner or Event Promoter and interested in hosting a casting call?
Would you like to host a Planet Beach Cover Model Casting event? Contact caroline.bernier@planetbeach.com if you are a promoter that would like to include our casting event as part of one of your fashion, entertainment or nightlife events. Also, if you would like to include our casting event as one of your STAR promotions for your spring or summer schedule and be part of a national television broadcast, contact
Syndicated Television Show
The 2012 Planet Beach International Cover Model television show is being well received from coast to coast. The show will air all across the USA. It is scheduled to reach markets that represent at least 61.9% of US households, which is equivalent to over 70 million homes. We are seeing markets air the show multiple times because of such high numbers in viewership!
Click here for the 2012 syndication schedule!
Click HERE to meet our current spokesperson, Jodie Giles, as well as our previous winners!
Jodie - 2012 Cover Model of The Year
Meet Our Competition Operations Director, Caroline Bernier!
Meet Caroline Bernier, Our Competition Director
Caroline Bernier, Impak Productions President, has had a noteworthy career featuring a variety of artistic activities and multidisciplinary skills. She has worked in the arts, fashion and event planning worlds for more than 20 years. During those years, Caroline started her career working for the Miss Universe pageant system, has developed promotions, events and marketing plans in more than 60 countries for Hawaiian Tropic (Playtex, Energizer) and Planet Beach contempo spas. She has produced more than 200 major events worldwide and over 500 more events in Canada.
Added to her travels are preparing and staging event logistics (sets, music, props, choreography, etc.) in several renowned theaters worldwide, including Cirque du Soleil’s Mystery Theater at Treasure Island in Las Vegas, Storm Theater at the Mandalay Bay in Las Vegas, for Norwegian Cruise Lines, the Trump hotel chain, and Universal Studios, as well as managing logistics for launching albums for numerous artists, and coordinating fashion shows for the top designers in Canada and Europe.
Caroline has created many advertising and art videos involving a variety of staging (scenery, music, props, choreography, logistics), and several major corporate events and television programs.
To visit Caroline’s website, Click HERE!