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Cover Model Program



OUR MOST UNIQUE, EXCITING COVER MODEL SEARCH has evolved and is once again being re-launched to find the lucky ladies that will represent Planet Beach in 2015!

Our International Cover Model Program is an annual model search that provides unique opportunities for women (ages 18 to 40 years of age) exhibiting an entrepreneurial spirit, passion for personal self-improvement and an interest in the beauty and wellness industry.

As we evolve, so does our program.

This year, past and current winners are now eligible to become a Top 5 model for 2015!


Our Cover Model Search reaches out to women from across the globe and provides the opportunity to work alongside of the Planet Beach Corporate team on various promotions and marketing projects. Our models have the opportunity to become the face of one of our five marketing campaigns for 2015, as well as compete for the title of the Planet Beach® International Cover Model of The Year! 

Our 2015 Cover Model program will provide several lucky individuals with an opportunity to win a part of a prize package totaling over $100,000 prize package! 

Individually, each model will receive a $10,000 prize package that includes $5,000 in cash, a one-year spa membership and travel accommodations to exotic destinations. The models will attend photo and video shoots around the world with the opportunities to participate in trade shows. They will also be given the chance to be the face and voice of one of our 2015 marketing and social media campaigns.

In addition, the Cover Model of the Year will be featured on our E-Catalog, Mobile App, Social Media and Website and win a Franchise License to open her very own spa valued, at $39,950!



Contestants will be selected through:

  • Local Casting Calls
  • Executive Selection
  • Model Site Scouting


  • You are asked to provide:
    •  A full length video:
      • The video requires to be a full body angle and you are required to talk about who you are, your passions and why you should be chosen to represent Planet Beach (max 2-3 minutes).
    • A biography – Tell us about YOU! Include your history, education, and aspirations.
    • 4 photos, that include:
      • A headshot
      • A recent body shot in a bikini
      • A fashion or lifestyle shot
      • A main image that you feel best represents who you are


2014 Cover Model of the Year- Paige Duke! Paige was cast on Season 2 of CMT’s #1 hit show “Sweet Home Alabama,” and subsequently was cast as the Bachelorette for Season 3. She currently works as an internationally published print & commercial model. She can be seen in numerous Wrangler ads,  country music videos, co-hosting a local radio broadcast, and working as a Falken Tire and Momo Motorsports spokes model for Tudor United Sport scar racing, drifting, and super cross events.



Phase 1

  • Initial inquiries with completed requirements
  • Initial online interview with Cover Model Manager

Phase 2

  • Initial review with corporate staff
  • First round interviews with Executive Corporate Committee will be conducted on Skype, FaceTime, Google Hangouts or in person.
  • Executive Corporate Committee will choose 8 finalists.
  • These 8 finalists will participate in a second GROUP video interview via Google Hangouts.
  • The 2015 Top 5 will be announced Thursday, August 28, 2014

Phase 3

  • New Cover Models begin 2015 Duties for the year when they are announced on August 28, 2014.
  • Top 5 Finalist will participate in the Southern California Photo & Video Shoot for the 2015 Campaign