Yvonne N. Kilborn and her husband Carlos A. Gonzales along with their business partner Alvaro E. Villanueva decided they wanted to become Masters in the Republic of Panama after discovering the Planet Beach franchise system while attending a franchise expo in Jacksonville, Florida. “We were really sold by the fact that Planet Beach had an innovative and efficient service model. It allows customers to meet their relaxation needs without having to take hours out of their day. We truly admire the consistency in the quality of service and treatments that is made possible by the operation,” said Carlos Gonzales, a business professional with more than 10 years of experience working in Fortune 500 companies.
Knowing that customers are spending over $125 billion a year in the health and wellness arena, the three Masters plan to open eight spas in the greater metropolitan area of Panama City, Panama. The first is scheduled to open in the fall of 2016. “There was just something about Planet Beach. The value proposition for the customers seemed unbeatable and the financial numbers as a business made sense,” said Yvonne Kilborn. With a record breaking pre-sale, selling over 500 memberships, they can see their dream finally coming true.
Planet Beach spray & spa is a unique and innovative membership-based franchising corporation. Having the right equipment mix that includes services like the revolutionary new HOTWORX fitness program is what has kept this brand relevant through the years. Founded in New Orleans, Louisiana in 1996 the spa has grown to 170+ locations worldwide. In 2007, Planet Beach decided to expand the concept abroad through the International Master Franchise Program and has awarded the rights to develop the concept in Canada, Egypt, Ireland, Poland, Saudi Arabia, UAE, UK, Republic of Panama and the most recent Kazakhstan.
“We have seen sales sky rocket at locations that have installed our revolutionary new fitness program HOTWORX,” says Stephen P. Smith, CEO of Planet Beach and creator of HOTWORX.
The patent pending HOTWORX is the first ever fusion of infrared heat and isometrics inside of a sauna designed for a small group of three clients to use in each workout session.